Carhartt brand book pdf download

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Sep 9, 1, Hypes 0 Comments. Jones Third Series Watches. Because: The revision addresses the audience directly. It uses sentences fragments to read more conversationally. It varies the sentence lengths to keep the copy interesting. It puts the most important phrases at the opening and closing: rugged construction and toughest conditions. It avoids vague language: a variety of features. Example 2 Instead of:Carhartt has set a new standard for ame resistant workwear with the same legendary durability, comfort and fit that customers have come to expect from Carhartt.

Try: Youll find the same legendary durability, comfort and fit in our ame resistant workwear. Because: The revision is conversational: our and youll instead of Carhartt and customers. It starts by addressing the reader directly. It focuses on the benets. So what does thatmean in real life? That all sounds good in theory.

But when it really makes sense is when its proven in the real world. So here are some examples. These examples show how our voice could sound in a number of different places. It could be advertising. It could be a catalog, a brochure, a website.

Or it could be a corporate piece talking about one of our sponsorships. Our voice is flexible enough that we can speak to a number of audiences, about a whole host of products, and still sound like Carhartt. Take a look. Try: Weve expanded our successful childrens clothing line.

Now youll nd jeans, jackets, overalls everything youve been looking for. Because: The revision focuses on the reader: youll nd and youve been looking for vs.

Carhartt has offered. It uses active rather than passive language: weve expanded vs. It closes with a benet: everything youve been looking for. It simplies the language to focus on the key products: jeans, jackets, overalls vs.