At the time of writing, Panda is only hitting US results. With this guide you can see the details of the damage and learn how to analyze where problems might be. If your site is not US-centric then follow the steps below to see if you will be affected when Panda rolls out across the world. If your site is not US-centered then you might see something like the graph below and think all is well:.
But dig deeper. Apply this segment to your GA reports and all the data you see will now be for this segment of visitors only. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
The last thing Google wants is searchers being unhappy with what they find. They might try another search engine if that happens. The site used as an example on this page is a high quality site hurt by Panda. No, it wont be that easy to work out why an innocent site has suffered. Google like to keep these things secret but the two engineers at the heart of Panda, Matt Cutts and Amit Singhal, gave us some strong clues in an interview with Wired.
This gives Google a mathematical definition of low quality. If we start here, we can think of a number of factors that Google might be able to measure to define low quality, including:. This might apply to a page, a site or both. Eg unnatural overuse of a word on a page.
Panda points will be added up. Cross a threshold the Panda Line and all the pages on your site seem to be affected. Google Panda caused me to lose all! My blog was thriving, having lots of visitors, making me to continue to post because there was someone to read my writings and to gain more visibility on google.
After the spring Google Panda , the blog never got better; nothing changed in good! An abnormal thing is that when i search for something on google, i no longer see useful links, those being replaced by sites with useless information and ad websites.
Those useful links that i look for, being in the next pages of results! Like, this Google Panda is an handicap on finding the results that i want. They return me a lot of rubbish!
They should remove Google Panda cause this sorted out the results in a very wrong way and if we think, this Google Panda was never needed and the bad think is that it climbed up in rank the bad websites. Google Panda is a failure, and you will se this if you will continue to study the changes!
The best of B2C in your inbox every Monday Sign up now. Toggle navigation Business 2 Community. Twitter Facebook LinkedIn Flipboard 1. Twitter Tweet. Facebook Share. Lessons have been learn, and conclusions drawn. The new mantra is just following what Google wants you to follow. Anything more than that could lead to your website being termed as a degraded site which has a set of irrelevant keywords populating the content.
It involves nothing but a sort of self assessment. Next point is watch out for the relevance of the keywords you put up on your site. Popular websites including Forbs have not been spared and have lost their ground as they were appearing on search results with key words which are abused and used unscrupulously by other irrelevant websites.
Finally, ensure that your website does not contain hyperlinks that lead to sites that are either non-existent or are broken links. The presence of these would severely impact the quality of your webpage and may well be treated as a poor quality website that has received an inflated ranking with continued malpractice.
Good luck with your website rank! It calls for a fresh start to optimize existing sites in accordance with the rules laid down by Google Panda, until we have more news on the next algorithm change launched by Google. Does this site have excessive ads? According to the interview, they then developed the algorithm by comparing various ranking signals against the human quality rankings. Singhal described it as finding a plane in hyperspace that separates the good sites from the bad.
Singhal later released the following 23 questions as guiding questions the algorithm was based on:. This quote about low-quality content is significant:. Consider this example: Most students have to write papers for high school or college.
Many students take shortcuts to save time and effort by doing one or more of the following:. In one paper, Biswanath helped the author detail how machine learning algorithms could be used to make accurate classifications about user behavior on landing pages. Most in the SEO industry had concluded that Panda works by using machine learning to make accurate predictions about how humans would rate the quality of content.
Like Panda, consequent updates and core algorithmic changes focus on the quality of content and the user experience. Since Panda boosts the performance of sites with content that it categorizes as having high-quality, the solution is to increase the quality and uniqueness of your content. Alan Bleiweiss helped a site recover by assisting them in rewriting content across pages. WiredSEO helped a site recover from Panda by changing their user-generated content guidelines to encourage more specific, unique bios rather than ones copied from other sites.
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